The story so far...
The Apple Tree was born in March 2012 by me Lucy. After many years B.C (before children) working in sales and marketing I found it hard to get back into work after having my two girls that would accommodate a hard working husband and enable me to take and pick up my children from school. That's how The Apple Tree was born, I've always loved little treasure trove shops so despite a lot of people saying I was crazy to open a shop in the 2012 climate... I did it. You can't have regrets...right?
Despite loving treasure trove gift shops I've always hated the clinical silence of wandering around a shop so thought it'd be a good idea to incorporate a teahouse to make the shop a more welcoming, cosy environment.
We started small with a few gifts on the shelves and a kitchen the size of a postage stamp and now we've grown to warrant a extension to the teahouse, employ 10 members of staff and have a shop full of fabulous cards, gifts, jewellery and a pantry area with specialist Gin's. The team her are passionate, humble and incredible bakers which I truly hopes shines when you visit us.
Here's the highlights so far...
August 2012 - Our shop was used as a filming set for CBBC's Marrying Mum & Dad and again in January 2013 for a BBC2 Whistle-blowers Documentary.
April 2014 - We were called out of the blue to appear on Heston's Blumenthal's Great British Food series on Channel 4 to thank us for our service to the great British Afternoon Tea. We we're thrilled to be part of the show and enjoyed our 60 minutes of fame.
June 2014 - Our application was accepted to extend the shop to double the size.
July 2014 - We hosted our 1st pop up vintage tearoom at the Fabulous Places summer market.
November 2014 - Derby Food and Drink Awards - Our customers nominated us for the Best Customer Service in Derebyshire, we were thrilled to receive a finalist award.
November 2014 - We hosted our 2nd pop up Vintage Tearoom at the Fabulous Places Christmas Market currently listed as one of the top 10 Christmas markets in the UK.
July 2015 - We hosted our 3rd pop up Vintage Tearoom at the Fabulous Places Summer Market.
June 2015 - We were asked to be apart of the first Derbyshire Cook Book featuring the best recipes from Derbyshire's finest eateries.
August 2015 - Featured as 'The Hidden Gem' in YOUR HOME magazine.
November 2015 - We opened our extension ready for Christmas. Took on two more in-house bakers added five extra member staff to our team.
November 2015 - We hosted our 4th pop up Vintage Tearoom at the Fabulous Places Christmas Market.
January 2016 - We became licenced to serve and sell alcohol. You can now enjoy a prosecco or two with your afternoon tea, or buy one of our small distillary gins from the gift shop.
February 2016 - We hosted our first wine tasting event, which was a sell out and have been hosting every month since.
March 2016 - We launched our online shop.
April 2016 - We are voted one of Derbyshires top 20 resaurants on Trip Advisor.
July 2016 - Another 5 Star Food Hygine Award.
August 2016 - reached 7000 followers on Facebook and 4000 on Instagram
October 2016 - We were invited as a finalist to The Food Awards England for Best Tearoom and Bistro in The East Midlands and WON!
November 2016 - We were a top 3 finalist in The Derbyshire Life Food and Drink Awards.
We're proud to now have an amazing team of lovely smiley people working with us and refer to ourselves as The Apple Tree Family.
We're passionate about service, finishing touches and strive to bring you quality, variety, and something a little bit different that's value for money. We love to do all the hard work of sourcing gifts from local producers to large renowned gift brands and work with local butchers, bakers and candle stick makers as much as we can.